Posts Tagged ‘Ghostbusters’

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Why the new ghostbusters film needs to be a success…

July 10, 2016
What did he just say?

What did he just say?

Yeah, you read that right. I’m actually encouraging people to buy a ticket for the new Ghostbusters movie.

Not “go to see it” necessarily, just to buy a ticket. And, if you’ll bear with me, here’s why…

Hollywood is a business. If you think the film industry is about creativity and artistic integrity, then firstly, you’re pretty naive and secondly, I’ve got some magic beans to sell you… Hollywood cares about money and primarily, they measure this by box office returns. Specifically, the opening weekend. So if a movie sells a lot of tickets and makes a lot of dough, it’s considered a success and Hollywood then starts to commission similar movies, sequels and films that contain similar elements in the hope of milking that cash cow til its nipples run dry. This is the reason we get the films we do- because we’ve spent money on this shit previously. After the first Star Wars came out, we got loads of scifi movies and after The Matrix we got loads of slick action films with wire-fu fight scenes and leather trousers. But in recent years we’ve had movies based on childhood properties- stuff you’d spend your pocket money on back in the 80s and 90s that studios hoped you spend your nostalgia dollars on now. And we did. Why the fuck else have we had four Transformers movies? Four predictably shit Transformers movies!

Which leads me on to Ghostbusters. A classic movie and a not entirely terrible sequel that spawned a cartoon series and an Argos catalogue full of toys, costumes, bedsheets and y-fronts. As properties go, it was ripe for the remake machine. Fans wanted more, some of the original stars were interested… then things changed. We got a reboot, which means things could be different. We got a new cast, which meant things were different. And that new cast had vaginas, which meant a particularly internet-vocal femphobic demographic got all-caps typing on message boards. And then the trailer came out and even those who were keen to give it a chance and/or were pro-female characters weren’t altogether willing or able to defend it. It looked like a cash-grab (because, like most films, it is!), it looked hastily-put-together and poorly-made and it… just wasn’t funny.

Very few people saw that trailer and thought, hell yes, I want to go see that. Which means very few people will pay money to see it, which means the studio executives will see a terrible bottom line, which means they’ll assume many of the elements that went into the film are box office poison and avoid using them for a while.
And I think one of those elements cast aside to the filing cabinet labelled “Try Again in 2030” will be a primarily female cast. Women are sorely under-represented in the media, both behind the camera and in front of it and in 2016, that’s something to be ashamed of. (And if you’re still cheering at that, get your immature, butt-hurt feminazi bullshit off my blog page and go back to 4chan!) Nowhere is this more obvious than in the way women are represented on screen. They’re in supporting roles or they’re over-sexualised… or both. Female characters should have a greater range of roles than “male character’s love interest/wife/mother/prostitute- interestingly, all roles defined by the place the male character goes into or comes out from- and if we want that to change, we need to do something.

We need to vote with our wallets. It’s the only thing Hollywood decision-makers really understand. If you want more female starring roles, and a wider range of female characters portrayed on screen, Ghostbusters needs to be something of a success, no matter how bad it looks. I’m not saying go see it if you don’t want to…

…I’m saying buy a ticket.

Executives don’t give a shit if you saw a movie, they only care that you paid for it. You’ve willingly bought tickets to see a movie that you knew was going to be shit before and hated it anyway, but this time you’ll spare yourself two painful hours and instead have voted for something worthwhile. And if you do go to see it, well, it might not be as bad as the trailers or reviews make it out to be (hey, optimism!). Or you might find some entertainment in doing a little Mystery Science Theatre number on it with a friend or two. And you won’t annoy anyone else in the screening because I doubt there’ll be many people watching it with you…

But buy a ticket for the film. If you want more female leading characters in movies, put your money where your mouth is. Besides, it’ll annoy the feminazi brigade and that’s got to be worth doing, right?

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